INTERCAMBIO  BRAND KIT

The complete reference to the InterCambio Express brand.

INTRO

Accessible

Accessible:

1. (of a place) able to be reached or entered.

2. (of a person, typically one in a position of authority or importance) friendly and easy to talk to; approachable.

Not only is our app available in a number of states in the U.S. and countries around the world, we’re also a multilingual brand committed to helping individuals from a number of nations connect with people around the globe. When customers come to use, they find an app that’s easy to use, a website that’s easy to navigate, and people who are easy to talk to. It’s a wide-spread accessibility that’s as inclusive as our service.

Secure

Secure:

fixed or fastened so as not to give way, become loose, or be lost.

When someone trusts us with their money, they’re trusting us with an important piece of their life. That’s why we’re dedicated to educating our clients on fraud safety, keeping their money safe, and informing them at every step of the money transfer process. Customers should always feel that their funds are well cared for, every step of the way.

Friendly

Friendly:

of, relating to, or befitting a friend: such as
a) showing kindly interest and goodwill
b) not hostile
c) cheerful, comforting
d) easy to use or understand

Reflected in everything from our playful brand color palette to the smiling faces at our brick-and-mortar locations, friendliness is central to the InterCambio mission. In addition, our website, locations, and app should be easy to use and understand. Every aspect of InterCambio should evoke ease and comfort rather than stress or chaos.

BASICS

Logo Update

The new InterCambio Express logo is not a drastic change but carries a fresh, clean new mark. It is modern and bold, showing a commitment to match the constant evolution in the financial marketing world.

Furthermore, this new logo has two new typefaces: Azo Sans and Open Sans. Azo Sans Uber, the title text, is not far off from the original to maintain brand equity and the secondary typeface is extremely versatile on both physical and digital mediums.

The new logo placed over a vibrant orange geometric gradient.

Logo Variations

InterCambio Express Black Logo

InterCambio Express White Logo

InterCambio Express Black Logo

Favicon

The logo is formatted to be easily visible even at tiny sizes. The favicon files are downloadable below.

These favicons are designed to be useable at and distinct at any size. A common usage is the URL bar of the internet browser while visiting your site. They can be resized to work on any branding material.

Favicon Downloads:

InterCambio Express Black Favicon

InterCambio Express White Favicon

InterCambio Express White Favicon

COLORS

MAIN COLOR PALETTE

The colors to be used in all primary DTSB communication.

2

Primary

HEX: #F97C3A
RGB: 249, 124, 58
CMYK: 0, 64, 84, 0

2

Black

HEX: #212121
RGB: 33, 33, 33
CMYK: 72, 66, 65, 73

2

White

HEX: #EDEDED
RGB: 237, 237, 237
CMYK: 6, 4, 4, 0

Typography

At InterCambio Express, typography should not be a very difficult task. We need to have type options that are extremely easy to read and that function properly on a variety of devices. For that reason, there is one primary typeface available for all content. For InterCambio, this will be Open Sans, the open source google font that looks great in all sizes and on all devices. 

ALL CONTENT:

Open Sans WEB

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

300

Style:

Normal

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

300

Style:

Italic

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

400

Style:

Normal

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

400

Style:

Italic

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

600

Style:

Normal

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

600

Style:

Italic

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

700

Style:

Normal

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

700

Style:

Italic

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

800

Style:

Normal

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Open Sans

Weight:

800

Style:

Italic

Usage:

HTML
CSS
font-family: "Open Sans", sans-serif;

Photo Library

All of our photos are available on dropbox.