INTERCAMBIO BRAND KIT
The complete reference to the InterCambio Express brand.
INTRO
Accessible
Accessible:
1. (of a place) able to be reached or entered.
2. (of a person, typically one in a position of authority or importance) friendly and easy to talk to; approachable.
Not only is our app available in a number of states in the U.S. and countries around
Secure
Secure:
fixed or fastened so as not to give way, become loose, or be lost.
When someone trusts us with their money, they’re trusting us with an important piece
Friendly
Friendly:
of, relating to, or befitting a friend: such as
a) showing kindly interest and goodwill
b) not hostile
c) cheerful, comforting
d) easy to use or understand
Reflected in everything from our playful brand color palette to the smiling faces at our brick-and-mortar locations, friendliness is central to the
BASICS
BRAND / LOGO
Logo Update
The new InterCambio Express logo is not a drastic change but carries a fresh, clean new mark. It is modern and bold, showing a commitment to match the constant evolution in the financial marketing world.
The new logo placed over a vibrant orange geometric gradient.
Logo Variations
Favicon
These favicons are designed to be useable at and distinct at any size. A common usage is the URL bar of the internet browser while visiting your site. They can be resized to work on any branding material.
Favicon Downloads:
COLORS
MAIN COLOR PALETTE
Primary
HEX: #F97C3A
RGB: 249, 124, 58
CMYK: 0, 64, 84, 0
Black
HEX: #212121
RGB: 33, 33, 33
CMYK: 72, 66, 65, 73
White
HEX: #EDEDED
RGB: 237, 237, 237
CMYK: 6, 4, 4, 0
Typography
At InterCambio Express, typography should not be a very difficult task. We need to have type options that are extremely easy to read and that function properly on a variety of devices. For that reason, there is one primary typeface available for all content. For InterCambio, this will be Open Sans, the open source google font that looks great in all sizes and on all devices.
ALL CONTENT:
Open Sans WEB
Usage:
HTML |
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CSS |
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