INTERCAMBIO BRAND KIT
The complete reference to the InterCambio Express brand.
1. (of a place) able to be reached or entered.
2. (of a person, typically one in a position of authority or importance) friendly and easy to talk to; approachable.
Not only is our app available in a number of states in the U.S. and countries around
fixed or fastened so as not to give way, become loose, or be lost.
When someone trusts us with their money, they’re trusting us with an important piece
of, relating to, or befitting a friend: such as
a) showing kindly interest and goodwill
b) not hostile
c) cheerful, comforting
d) easy to use or understand
Reflected in everything from our playful brand color palette to the smiling faces at our brick-and-mortar locations, friendliness is central to the
BRAND / LOGO
The new InterCambio Express logo is not a drastic change but carries a fresh, clean new mark. It is modern and bold, showing a commitment to match the constant evolution in the financial marketing world.
The new logo placed over a vibrant orange geometric gradient.
These favicons are designed to be useable at and distinct at any size. A common usage is the URL bar of the internet browser while visiting your site. They can be resized to work on any branding material.
MAIN COLOR PALETTE
RGB: 249, 124, 58
CMYK: 0, 64, 84, 0
RGB: 33, 33, 33
CMYK: 72, 66, 65, 73
RGB: 237, 237, 237
CMYK: 6, 4, 4, 0
At InterCambio Express, typography should not be a very difficult task. We need to have type options that are extremely easy to read and that function properly on a variety of devices. For that reason, there is one primary typeface available for all content. For InterCambio, this will be Open Sans, the open source google font that looks great in all sizes and on all devices.
Open Sans WEB